Use Our Data: Make Custom Apparel Your Sisters Will Love
Fresh Prints makes custom apparel for college students ALL the time. We even hire student entrepreneurs to run our business on their campuses. In 2022 alone, we printed 671,939 products and created 203,833 designs.
It comes as no surprise that by working with Apparel Chairs from Fraternities and Sororities for 10+ years, we not only understand but can also predict campus fashion trends, popular shirt designs, trending products, and sought-after brands.
In this post, we’ll break down what we know so you can use data from us to create the best custom apparel for your Sorority.
- Designs Sororities search for the most
- Products Sorority search for the most
- Brands Sororities search for the most
- 2023 Sorority product trends
- 2023 Sorority design trends
- Average price Sororities pay for merch
- Typical Sorority Event Timeline For Merch
Designs Sororities search for the most
The Fresh Prints art gallery is our 3000+ collection of original Fresh Prints designs that were huge hits when we made them for our customers. Aside from mocking up design requests from our customers, our Art team spends a whole lotta time updating the gallery with trendy designs.
We’ve classified designs by Greek event, type of org, season, and style in the gallery. Our data reveals that these design styles are the ones sororities have searched for the most to date.
Retro
A design style with interest that waxes and wanes but never truly dies, retro is a classic. It ranks highest on our website searches.
80s/90s
Do trends die out or do we just rediscover them a few decades later and add a modern touch? In our experience, it’s the latter. We’re constantly updating our 80/90s designs according to the trend of the season.
Minimalist
Whether it be your org letters on the pocket area or a neat design on the front of a hat, minimal designs make it easy for your members to wear your merch outside of campus.
Clean Streetwear
Sorority Streetwear designs balance just the right amount of fun and neatness.
Y2K
This art style doubled in searches last year. Screams fun.
Products Sorority search for the most
The Fresh Prints Product Gallery features 1000+ products from a wide variety of brands. Collegiate clients often already know what type of product and brand they want before ordering.
Our Product Sourcing team regularly widens our collection to keep up with changing product preferences. Here is a list of products that orgs have searched for the most on our website:
Shirts
Classic T-Shirt by Fresh Prints
Classic and safe. The most popular search and orders we get are for custom shirts.
Hoodies
Bond St. Hoodie by Fresh Prints
Mostly popular for events on chillier days, hoodies are a great variation to the classic custom shirt.
Tanks
Custom tank tops - specifically the Melrose - were ordered throughout the year for all kinds of events. It was our most sold exclusive product and continues to rise!
Mini Tees
Mini tees rose in popularity last year. So much so that we now offer raglan, ringer, stitched, and regular types of mini tees to give you more options!
Shorts
Madison Shorts by Fresh Prints
Usually ordered with a matching shirt or hoodie, shorts are Sorority Apparel Chair’s go-to to complete a cozy custom look for their members.
Brands Sororities search for the most
Our Product Sourcing team regularly researches and onboards brands based on evolving campus trends. A lot of brands go in and out of trend. Here is a list of brands org search for the most on our website.
Comfort Colors
Comfortable and affordable. Comfort Colors is a classic choice for all our collegiate customers. In 2022, their products were searched a staggering 18,940 times.
Nike
Sportswear but beyond! Orgs love to customize bands, hats, shirts, backpacks, etc. from Nike all year round. In 2022, their products were searched 5,173 times.
Champion
Champion logo’ed everything that took the world by storm in the last few years. In 2022, their products were searched 3,915 times.
Fresh Prints
We launch products we know you’d love to live your best 4 years in. In 2022, our products were searched 3,445 times.
The North Face
Bougie and worth it! Custom The North Face orders spike around the Fall semester and end towards the end of January. In 2022, their products were searched 2,061 times.
2023 Sorority product trends
Here’s a list of products our Product Development team predicts will trend in 2023!
Rugby Shirts
Sharp enough to be dressed up, street enough to be dressed down. Want it un-cropped? Here you go!
Sweat Sets
Okay let's be honest - sweat sets never really went out of style. It's an attending-class staple. But with the rise of Y2K fashion, these will be a lot more popular this year.
Sherpa Jackets
What you'd wear after murdering your husband? Maybe. What you'd wear for your 2023 winter merch? 100%. This incredibly soft fleece jacket comes right outta your lux dreams.
Terry Sets
Channel your “Paris Hilton in the 00’s” around campus. A comfy yet fashionable fit - we predict this to be all the craze during the summer.
Mini Tees
Get ready to see cute cropped baby Tees around your campus! Whether it's raglan, ringer, stitched, or regular - mini tees are going to be all the rage in 2023.
2023 Sorority design trends
80s/90s
Y2K
Preppy
Psychedelic
Average price Sororities pay for merch
You could customize an affordable item or splurge and go for something high-end! It all depends on your budget. If you want to know how much orgs pay for popular items per item, here is our data from last year.
- Shirts - $22.45 - $30.59
- Headwear - $14.90 - $25.89
- Sweatpants - $29.70 - $42.60
- Hoodies - $39.00 - $45.98
- Crewnecks - $35.62 - $40.90
- Jackets - $55.55 - $74.79
- Shorts - $20.15 - $30.82
Typical Sorority event timeline for merch
Your org’s event timeline may look different but here is a list of events for which orgs typically order merch.
Jan/Feb
- Work / Spirit / Polish / Prep Week
- Spring Recruitment
- Bid Day (Shirts and Gifts)
- New Member Merch
- Cold Weather Merch (General PR)
- Game Day Merch
March/April
- Big Lil
- Philanthropy
- Parent’s Weekend
- Spring break
- Date Party / Mixer / Social Merch
- General PR Merch
April/May
- Fall Recruitment Planning
- Graduation & Senior Gifts
- General PR
- Formal
August/Sept
- Work /Spirit / Polish / Prep Week
- Fall Recruitment
- Bid Day (Shirts and Gifts)
- New Member Merch
- Cold Weather Merch (General PR)
- Family / Parents Weekend
- Big / Little (Shirts and Gifts)
- New Member Retreat
Oct/Nov
- Game Day
- Date Party / Mixer / Social Merch
- Sisterhood Retreat
Nov/Dec
- General Cold PR Merch
- Spring Recruitment Planning
- Graduation stoles / Senior gifts for members graduating in December
- Date Party / Mixer / Social Merch
- Formal / Semi-Formal
- Sisterhood Retreat
- General PR Merch
There you have it! Behind the scenes at Fresh Prints - all you need to know to make the best custom apparel for your Sorority in 2023. Happy customizing!